Which marketing company would you recommend???

[freecybermag]

Can anyone help me. I have created a mag e-zine. It is about general things and I want to market it. I have read so many web pages all offering me the world and contacts to millions of people but I'm unsure which one is best. Does anyone here use a reputable company that markets your product for you???

Any other tips on starting my e-zine would be great.

Cheers

Rob
www.freecybermag.com

[Jayne]

Hi Rob,

Try posting in the marketing section, there's loads of good marketing people on here..don't think they always look in this section :D

Oh, and welcome to the forum :D

Jayne

[freecybermag]

Cheers Jayne :D

[Rob Holmes]

<topic moved>

Why don't you speak to Andy at 10Yetis on this forum?

Rob

[Arlo]

Without a doubt, I would heartily recommend my own team, link below, ahead of any other.

But I suppose I would!

Arlo

[directmarketingadvice]

Rob

I think you need a better selling point that "it's about general things".

Why would someone want to read it? What should they expect to get out of it?

Rather than trying to be all things to all people, I'd suggest you'd do better if you pick a few areas that people are interested in and stick to those (with an occasional off-topic article).

That's what pretty much every successful magazine does.

Steve

[melinda]

Hi Rob give me a call i'll show you our marketing tool for free. and you can tell me if it is somethng you could use.

Cheers
Melinda

[marketsafe]

Hey Rob,
Read your post and took a look at your site, keep up the good work, May i suggest you use google ad words in your site if this is something that has not already been suggested.

You could also make sure your website is registered with as many of the major search engines as possible.

I have done some webdesign work myself in the past and find that most peoples problems are their meta tags, they just need filling in properly.

Well let us know how you get along, im sure we would all like to know

[Richard Glynn]

I think you need a better selling point that "it's about general things". Why would someone want to read it? What should they expect to get out of it?

Hi Rob,

Steve's got it bob on. I had a quick look at the magazine and part of advice is sometimes offering constructive criticism.

As a magazine you'll have two revenue streams - subscription and advertising. Subscriptions I guess will be on the low side for a 'free' magazine!!

So you're relying on advertising.

Anyone advertising will want to understand the profile of your readers. If it's 'a bit of everything' then it will be difficult for you to profile your readers and your advertising selling proposition will be weakened.

Ask yourself a few questions. How old will your typical reader be? What will they be interested in? How much disposable income will the have? What do they spend it on? If you don't have at least some of the answers how are you going to convince someone to advertise? It needs more than just hits.

I'd recommend that you don't use 'free' as a selling point. It can devalue your product. Use it as a one off promotion if you must (although adding value is preferred) If your readers are the kind of people who are turned on by free stuff - then, as an advertiser I'd be worried that they wouldn't be prepared to get their hands in their pocket and spend real cash on my products or services.

Online publishing offers a great route for novice publishers. But what you save on print and distribution costs - you need to balance with volume, quality and presentation of content.

Relying on complete strangers to send you some stuff might not give you the quality required. Nice idea about giving people ownership of the mag - but what does your mag do that a forum like this doesn't achieve?

All that aside - I noticed several of the people on this forum have said some really complimentary things about the first issue in a previous post. Which is me told isn't it!

Good luck with whatever route you take. But if I was personally hell bent on dabbling with online publishing what I'd be doing is researching an audience with loads of cash (embroiderers, stamp collecters. entrepreneurs - heaven forbid - whatever).

Then I'd endeavour to understand where the companies who sell to them want to advertise. E.g. What kind of content do they want to advertise alongside? And then I'd provide a vehicle which gives them what they want.

Hope I've not been too harsh.

Alll the best.