Ctr% google adwords

[bernie2]

I currently have 2 ad running with google, Ad 1 has a CTR of 0.6% and Ad 2 has a CTR of 0.04% should i stop ad 2 or does this mean soething else?

[Ali-v-8]

I currently have 2 ad running with google, Ad 1 has a CTR of 0.6% and Ad 2 has a CTR of 0.04% should i stop ad 2 or does this mean soething else?

i'm Not an adword expert but I think that's bad either.
Ctr reflect what % of visitors went through to your website.
so for every 1000 people who actually saw your advert (impression) only 40 went through to your website.
I may be wrong but 5% is ok.
Your adds running like a banner placement.

[WPsites]

Is 0.6%, 6% or less than 1%? I always see this confusion.

I would assume if this is a conversion rate in the adwords system that it means less than 1%. Only when working out conversion rates with a calculator from ones own figures do people seem to write down 0.6% ad mean 6%.

In adwords one of my campaigns says 12.82% CTR so does that mean 128%... In my dreams.

If 0.6% is for an adwords account runnig only content ads then I suppose that would be inline with the average, if it's not content only then it sounds very poor, I would stop both ads!

[QVA - Emma]

bernie2,

I really think you need to stop and weigh up the costs v your potential sales. I'd say you are maybe paying about 40-60p per click for a £2.99 product? It really isn't worth the outlay in that respect.

If you are using it to target the big fish i.e. corporate customers looking for personalised pencilpals then obviously it will be worth your while persuing the PPC route in comparison to the SEO costs to get their business.

As always you can PM or e-mail if you need any advice :)

Emma

[bernie2]

I pay between 20-25p a click with my 2 ads although my budget is small so only a few clicks through adwords a day. My profit through the sales is normally more than the cost for the ads.

[directmarketingadvice]

I currently have 2 ad running with google, Ad 1 has a CTR of 0.6% and Ad 2 has a CTR of 0.04% should i stop ad 2

Are your stats a mixture of search and content impressions?

If so, the correct course of action would be to split them into two different campaigns and have one that's just search and the other just content.

The reason for this is that search and content are very different forms of advertising and, therefore, good search ads and good content ads tend to be quite different.

(also, the way you should set up your keywords is totally different for the two forms of advertising)

Finally, when you split-test ads, you should ideally be comparing the sales each one produces, rather than clickthrough rates. Oftentimes, the ad with the lower clickthrough rate is more profitable.

Hope this helps,

Steve

[tbfonline]

My CTR is normally between 0,5 and 2,5 % so no real worries!

[Ali-v-8]

Are your stats a mixture of search and content impressions?

If so, the correct course of action would be to split them into two different campaigns and have one that's just search and the other just content.

The reason for this is that search and content are very different forms of advertising and, therefore, good search ads and good content ads tend to be quite different.

(also, the way you should set up your keywords is totally different for the two forms of advertising)

Finally, when you split-test ads, you should ideally be comparing the sales each one produces, rather than clickthrough rates. Oftentimes, the ad with the lower clickthrough rate is more profitable.

Hope this helps,

Steve

Hi steve,

I read your post a lot.
What would you class as an acceptable CTR%.
I assume the factors to take into consideration would be the CPC rate and the product term used.
Example ford focus would be better than just ford or cars.

[directmarketingadvice]

Hi steve,

I read your post a lot.
What would you class as an acceptable CTR%.
I assume the factors to take into consideration would be the CPC rate and the product term used.
Example ford focus would be better than just ford or cars.

It all depends on the situation.

To use your "ford focus" example, if you were selling Ford cars, you'd expect a much higher ctr for the keyword [ford focus] than for [Ford] and a far higher ctr for [Ford] than for [cars].

However, that doesn't mean there's anything wrong with using the keyword [Ford] or, theoretically, with using the keyword [cars].

(though, that would be a tough keyword to turn a profit on)

It's all about what it'll cost you to hold onto page 1 positions and whether you can turn a profit at that cost.

(low ctr means you'll get pushed off the page unless you increase your bids)

Steve