View Full Version : Good marketing books
e-web solutions
4th October 2005, 14:57
Can anybody recomend any decent books to read for marketing advice.
Ive just bought "how to become a marketing superstar" By jeffery J Fox.
Its not too bad.
can anybody recomend any others that help a new business get a good client base.
also any monthly magazines that may help?
thanks.
keirms
4th October 2005, 15:34
"Dummies guide to marketing" covers the basics and is not bad although I've read better but cannot remember names.
There's a guy on the web called Chris Cardell who knows his stuff and sends me regular marketing tips via email. He recently did a small business marketing conference call which was very useful. I think his web address is www.cardellmedia.co.uk
If you're looking for something a bit "out there" Purple Cow by Seth Godin is a very interesting read. Basic idea is that for your business to succeed it must stand out.... like a purple cow.
e-web solutions
4th October 2005, 15:36
cheers.
ill look them up.
Rob Holmes
4th October 2005, 16:00
Hi try..
www.powermarketingstrategies.co.uk
Theres a few freebies and articles there.
Rob
mumper
4th October 2005, 17:25
Have a look at this.
http://www.guerrillamarketinginternational.co.uk/
clickprofits
4th October 2005, 17:26
I liked Seth Godin's Free Prize Inside:
http://www.amazon.co.uk/exec/obidos/ASIN/0718147723/1567
He also has a blog at:
http://sethgodin.typepad.com/
Jay Abraham is also worth reading:
http://www.amazon.co.uk/exec/obidos/ASIN/0749921692
You can sign up for his free newsletter at:
http://www.abrahamspublishing.com
If you join audible (audiobooks) via http://www.audible.co.uk/cdwow you get a 1 month free trial with 3 free audiobooks, they have 3 of Seth Godin's books including the latest one 'All Marketers Are Liars'. If you cancel within a month of joining there is nothing to pay (and you can keep the MP3 audiobooks).
These 2 free email newsletters are also quite good:
Business Essentials Ezine:
http://www.marketingwords.com/ezine.html
The Marketing Experiments Journal:
http://www.marketingexperiments.com/
Mark
Stephen
4th October 2005, 18:13
If it's for writing web copy, I rate the following...
http://www.amazon.co.uk/exec/obidos/ASIN/0814472494/
Not sure I agree with absolutely everything, but nevertheless an excellent book and a very easy read.
webit
4th October 2005, 19:52
Funky Business and the Branson book (losing my virginity)