Mailshot advice please

[coxadmin]

I'm in the planning stages of a mailshot (total of approx 400) that I will be doing in a few batches (batches of 80-100) . The mailshot will be going to businesses in various sectors.

Would it be better to send all to the same business sector or a cross section of sectors?

Many thanks for your assistance.

[Stationery-Direct]

I would do a sector at a time to see the response.

[ebonybailey]

share out equally between the sectors so that you can see what response you get back as mentioned above. also dont send out more than you can follow up, so many time si have seen people send out 1000 mailers, and they stand no chance of following up before they have gone cold. if you send it out today, start to make your calls on friday or at the latest Monday, 3 days is enough time, thats if its first class.

Michael

[daveashton]

You will need at least 50 in a vertical and preferably at least 100 so I would target 1 vertical at a time i.e. 100 x 4 verticals and no more than 8 verticals.

Remember a vertical does not need to be a type of industry, just something that groups them together i.e. have been in business less than 6 months etc.

[coxadmin]

Remember a vertical does not need to be a type of industry, just something that groups them together i.e. have been in business less than 6 months etc.

Please can you expand further on what a "vertical" is?

[daveashton]

A vertical market is a set of criteria that is common across your target market.

i.e. services companies that turnover between X & Y with more than 1 office could be a vertical or companies that have between 1-10 pc's without having an IT manager that have been going for less than 3 years is another.

General verticals are things like health, education, manufacturing etc. Now in each of these sectors there are a wide range of organisation i.e. in education you get schools, University, examination bodies, public and private so are often broken down into very specific markets

As a general rule the more defined your vertical market is/ are the better your sales marketing team will perform.

[coxadmin]

Thank for for that explanation - I understand now.

[annethedonn]

Lynn, if you need any help with this, let me know.

Anne

[daveashton]

Lynn

Just a thought. You can buy data from comapnies house on new companies in the last quarter, 6 months 9 months year etc.

[coxadmin]

Thanks for that suggestion, Dave.