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ryancook88
3rd July 2009, 15:46
Hi guys,

I know there are a lot of people out there looking for jobs at the moment, but just wondered if anyone had any advice on finding something in the advertising and marketing industry?

I've just graduated from BA (Hons) Advertising and Marketing Communications course at Bournemouth University, expecting a 2:1, which I will find out for definite on 13th July.

I've applied for literally 40 realistic jobs but can't seem to find anything at all. I have a good CV, which has been looked over by a family friend who works in marketing. After having no luck with my original 10/15 applications a couple of months back, I created a website which is a more detailed version of my CV and an online portfolio of things I have done during work placements and throughout university. I created the site mainly using Adope Photoshop and think that it could be the selling point for an employer, the address: www.ryancook.co.uk it has a username and password on the site as I have personal contact information.

If anyone genuinely feels that they have any advice etc, please private message me and I will forward on my username and password for the site to you.

Thanks in advance guys.

Ryan

Scott-CopyandDesign
3rd July 2009, 16:03
Hi guys,

I know there are a lot of people out there looking for jobs at the moment, but just wondered if anyone had any advice on finding something in the advertising and marketing industry?

I've just graduated from BA (Hons) Advertising and Marketing Communications course at Bournemouth University, expecting a 2:1, which I will find out for definite on 13th July.

I've applied for literally 40 realistic jobs but can't seem to find anything at all. I have a good CV, which has been looked over by a family friend who works in marketing. After having no luck with my original 10/15 applications a couple of months back, I created a website which is a more detailed version of my CV and an online portfolio of things I have done during work placements and throughout university. I created the site mainly using Adope Photoshop and think that it could be the selling point for an employer, the address: www.ryancook.co.uk (http://www.ryancook.co.uk) it has a username and password on the site as I have personal contact information.

If anyone genuinely feels that they have any advice etc, please private message me and I will forward on my username and password for the site to you.

Thanks in advance guys.

Ryan

The picture of your face and that bright neon sign looks like the store-front for a 1980's Joke shop in Miami ;)

Unfortunately degree's don't always give the whole package of knowledge which you require to carry out marketing campaigns to an expert standard. We had some other marketing degree graduate on here a while ago now who only ever went on about straplines and various methods of analysis.

This is what many marketing agencies require so you would probably fair a lot better if you had some experience to go along with your degree. It's likely to be experience which is edging others ahead of you.

PM me your login details and I'll take a look. However, I'd say straight of the bat that you need a sales blurb on the front of the site, and a way to contact you for the login details. You may very well receive visitors who have no direct contact with you, so they need a way of getting in touch.

Nickdavis87
3rd July 2009, 16:04
It depends on what part of the advertising and marketing industry you are looking into going in but i would say the landing page doesnt do you a lot of favours, the image.. of you i guess... doesnt look great.

When you say personal.. how personal? From thinking back i can't think of anything i put on my CV that wouldnt have been known to someone coming accross some social networking profiles.

directmarketingadvice
3rd July 2009, 16:23
I get sent CVs by Marketing Graduates looking for work. Two things I notice:

(a) The covering letters are always about what they want.

(b) They don't have a clue what I do.

Which suggests what they're learning at Uni is either (a) forgotten the moment they graduate or (b) missing the fundamentals.

If they bothered to take the time to (1) study their prospects, (2) create a value offer for those prospects and (3) focus on that offer in their copy/application letter, they'd probably find it a lot easier to get a job.

Steve

P.S. You might want to read this:

http://www.eadim.com/job.pdf

directmarketingadvice
3rd July 2009, 16:25
The picture of your face and that bright neon sign looks like the store-front for a 1980's Joke shop in Miami ;)

That's a very specific cultural reference. Were you even alive in the 1980s?

Steve

cmcp
3rd July 2009, 16:29
start at the bottom and work up.

say hello to a minimum wage marketing exec job. i see crap pay marketing assistant jobs all the time. thing with crap pay is, you'll probably learn a lot as they tend to be family run medium sized businesses. you'll get to work close with MDs and marketing managers.

keep your head about you and ride it out. if you can make achievements they'll all go on your cv.

in a years time you'll be on 14k. year after 18k. then you're ripe for the 20k - 30k market, and it's moving on up.

Scott-CopyandDesign
3rd July 2009, 16:36
That's a very specific cultural reference. Were you even alive in the 1980s?

Steve

No I was dead in the 1980's then came back to life in the 1990's, obviously. One thing I will say is that I may have dabbled in a spot of 'GTA: Vice City' in my time :cool:

I've been having a talk with Ryan over PM and hopefully, some of my suggestions have helped out.

Cartoon Logos
3rd July 2009, 17:56
Hi guys,

I know there are a lot of people out there looking for jobs at the moment, but just wondered if anyone had any advice on finding something in the advertising and marketing industry?

I've just graduated from BA (Hons) Advertising and Marketing Communications course at Bournemouth University, expecting a 2:1, which I will find out for definite on 13th July.

I've applied for literally 40 realistic jobs but can't seem to find anything at all. I have a good CV, which has been looked over by a family friend who works in marketing. After having no luck with my original 10/15 applications a couple of months back, I created a website which is a more detailed version of my CV and an online portfolio of things I have done during work placements and throughout university. I created the site mainly using Adope Photoshop and think that it could be the selling point for an employer, the address: www.ryancook.co.uk (http://www.ryancook.co.uk) it has a username and password on the site as I have personal contact information.

If anyone genuinely feels that they have any advice etc, please private message me and I will forward on my username and password for the site to you.

Thanks in advance guys.

Ryan


Hi Ryan

I used to be a ghost writer for the Internets top job search website and wrote a fair few articles on CV writing and applying for jobs etc. Also hired a few people in my time and I am in marketing though I suspect not at the level for the posts you are applying for.

However, I may be able to help.

Let me look over your CV

email me a copy to
leah@painfreemarketing.co.uk

and I'll see of there are any adjustments to be made

Meanwhile

You shouldn't have a 'one CV fits all jobs' approach

Your CV should be tailored to match the job you are applying for and should be accompanied by a short handwritten covering letter.

Leah

Cartoon Logos
3rd July 2009, 18:00
(1) study their prospects, (2) create a value offer for those prospects and (3) focus on that offer in their copy/application letter, they'd probably find it a lot easier to get a job.

Steve

P.S. You might want to read this:

http://www.eadim.com/job.pdf

This is exactly what is required

ethical PR
3rd July 2009, 19:23
Hi Ryan

First of all good luck with your search.

But let's have a reality check here. PR & marketing is one of the top choices for graduates so employers like us can afford to be fussy.

40 applications is not that much, graduates who come to interview with us have often sent out hundreds of applications, are registered with all the specialist recruitment agencies and have lots of work experience to demonstrate their passion and commitment.

In your favour you have a job related degree and at Bournemouth you have will also have had some work experience.

I would say get some more work experience while you wait for your interviews, register with every relevant agency and job site and


focus on why you want to work for an organisation and the skills, knowledge and benefits you can bring
how your work and academic experience will help make you a great employee
proof your application to ensure excellent presentation and a well written document
Focus on what sort of sector you want to work in, agency or inhouse, get lots of relevant work experience, read up on the sector you want to be in, attend networking events, join CIPR/CIM.

If you can work in London and are interested in work experience, drop me your CV and a letter outlining why you would like to work with us.

Best wishes
Helen

upwardcurve.co.uk

lex
3rd July 2009, 20:46
I just started a marketing job through the KTP scheme, its the only job i applied for i managed to get an interview and then got the job a few hours after the interview.

The scheme is good, it gives you a chance to work with a company and puts you in charge of projects during your time there giving you budgets to manage etc and gives you a lot of opportunities to learn from the company you're in and gives you training budgets etc for your own use.

What Steve said is right, one of the reasons i probably got the job was because i had done research into their company and their competitors and used this to say both why i wanted the job and what i believed i could do for them if given the opportunity, i also had to give a 10 minute presentation on marketing challenges in their industry which beforehand i knew nothing about. It doesnt take long i only spent about 30 mins max reading into the company for the application form, the majority of time was spent when designing the presentation which took me about a day.

I recommend you check out their website they have new jobs up all the time but you should know there are a lot of applicants for each position and some employers do like to see you have actually got the degree before giving you the position luckily this didn't apply in my case.

Website: http://www.ktponline.org.uk/

I only just got my uni results today and i graduate in two weeks, Good luck with the job hunt.

Cartoon Logos
4th July 2009, 09:22
Hi Ryan,

I have sent you an email re my first impressions of your CV, meanwhile tips here for everyone writing a CV as this is a common error

Many people list qualities such as

Being enthusiastic, team player etc.

Everyone says these things which is fine if you then back it up with proof

ie

If you said 'great leadership qualities' you should then back it up by saying you were elected president of student union etc team captain of sports team and so on. Who and what did you lead? Did they win more matches with you in charge and so on.

Team player- back it up with details of a team activity where you carried responsibility, what benefits did you add to that team dynamic, what is unique about you in a team situation, what were your strengths and what were the results of your efforts.

Creative - what did you create? How was it better than anyone elses design, what awards did it win? What attention did it receive?

If you can bullet your main contributions to certain organisations that relate to the job you're applying for, all the better

ie re applying for sales jobs



Increased company A's profits by 40% in the first year
Outsold my colleagues by 200%
Won sales person of the year within my company 4 yrs in a row


etc.

Don't just make the claim - back it up

Make your star qualities stand out as emplyers scan not read CV's looking for qualities they find desireable.

With maybe 100+ CV's to get through, you can understand why too.

When they find an interesting looking CV, then of course they may read it in full.

All shortlisted candidates will have their Cv read in full, but for the rest, highly unlikely.

Make your self jump off the page in terms of what benefits you can bring to that company.