View Full Version : One website for B2B and B2C?
Hey,
I work for a company that has both B2B and B2C customers but currently only has one website that deals with both.
The thing is B2B and B2C customers have different product requirements and the website is about to be updated, so im wondering how do other businesses currently deal with B2B and B2C customers?
Do you have seperate website for each or do you put them all on one?
Julia at-u
2nd July 2009, 16:52
A solution to this would be to have directional buttons on a home page, one for trade and one for public, each going to its respective section yet allowing for shared content if applicable.
Hey,
I work for a company that has both B2B and B2C customers but currently only has one website that deals with both.
The thing is B2B and B2C customers have different product requirements and the website is about to be updated, so im wondering how do other businesses currently deal with B2B and B2C customers?
Do you have seperate website for each or do you put them all on one?
Gillie
2nd July 2009, 16:53
Don't have this to think about, however, when I use the various sites out there built for both markets, they would appear to have a main site aimed at consumers with a link to the business section. Thinking of the last site I was on this afternoon - vodafone ...
Thanks both of you, i could only think of dell that id seen this on.
I think i may have to recommend at least seperate sections for the site, maybe even seperate domain names for them as attempting to market to both sets of customers on one page wouldnt be as effective as it could be imo.
Place of design
2nd July 2009, 18:57
Hey,
I work for a company that has both B2B and B2C customers but currently only has one website that deals with both.
The thing is B2B and B2C customers have different product requirements and the website is about to be updated, so im wondering how do other businesses currently deal with B2B and B2C customers?
Do you have seperate website for each or do you put them all on one?
It depends on the price differentials a dn pricing between the 2 sectors
There are 3 types of separation
1: two sites that are both public but run apart from eachother
2: content manages sites with Differining levels of access to differing users depending on accout type
3. A consumer site that courts information form the business customer - once validated, the business customer is passed to a second private site
Julia at-u
3rd July 2009, 08:30
Hi Again
I found you an example - this is a site(s) that we are working on for one company with different business areas. It is still under development and as such represents 3 landing pages which all have links to each other, the link below is the holding company.
See the two business areas Opi & Ipi, click and see the domain change, this allows for searchability under each of the separate areas.
opusworldinvestment.com
Where are you based? Happy to meet with you and your company to discuss.
Kind Regards
Julia
Thanks both of you, i could only think of dell that id seen this on.
I think i may have to recommend at least seperate sections for the site, maybe even seperate domain names for them as attempting to market to both sets of customers on one page wouldnt be as effective as it could be imo.
Thanks for those and the offer but there is already a web developer/designer picked out for the re-design/development.
Colin Parker
3rd July 2009, 21:28
The answer is blindingly obvious, if you do SEO or PPC - you need two separate landing pages - one that directs B2B search terms to a B2B page and one that directs B2C search terms to a B2C page.
If you do anything else your conversion rate will suffer.
Colin Parker
The answer is blindingly obvious, if you do SEO or PPC - you need two separate landing pages - one that directs B2B search terms to a B2B page and one that directs B2C search terms to a B2C page.
If you do anything else your conversion rate will suffer.
Colin Parker
No so blindingly obvious, people have different opinions i believe more than just two landing pages will be needed maybe two entirely different sites like others have recommended.