DuaneJackson
20th June 2009, 14:40
I'm always trying to improve the conversion rate of visitor to sign up.
After making a big change, how much data do you need to accurately judge whether a change was worthwhile?
Do you wait until you have a whole months worth of data? Or if you saw a reasonably large change in conversions within a week would you accept that as being indicative of it working (or not)?
I've made a change and seen a big (negative) difference in conversions within a week. I'm wondering should I change back now as it's obviously detrimental, or hold off for a few weeks in case there's some external factor involved?
After making a big change, how much data do you need to accurately judge whether a change was worthwhile?
Do you wait until you have a whole months worth of data? Or if you saw a reasonably large change in conversions within a week would you accept that as being indicative of it working (or not)?
I've made a change and seen a big (negative) difference in conversions within a week. I'm wondering should I change back now as it's obviously detrimental, or hold off for a few weeks in case there's some external factor involved?