MarketingDonut
16th June 2009, 08:24
For me, it's not just cheap pens and plastic toys - merchandising can be a valuable means of connecting with customers, raising awareness of your brand and boosting sales.
Some of the biggest players have a central merchandising model. McDonald's and Kelloggs are well known for giving away free toys and gifts to keep their name in customers' minds, but small firms can benefit from merchandising, too. For example, you can use it to achieve specific sales and marketing objectives, such as getting customers through your door or raising awareness about a new product.
Merchandising might seem like an unnecessary cost during the recession, but if you set clear objectives and select the right products for your customers, it can generate a good return on investment.
What merchandising does your business make use of?
Life Insurance would be nothing without the Carriage Clock or free Parker Pen.
Some of the biggest players have a central merchandising model. McDonald's and Kelloggs are well known for giving away free toys and gifts to keep their name in customers' minds, but small firms can benefit from merchandising, too. For example, you can use it to achieve specific sales and marketing objectives, such as getting customers through your door or raising awareness about a new product.
Merchandising might seem like an unnecessary cost during the recession, but if you set clear objectives and select the right products for your customers, it can generate a good return on investment.
What merchandising does your business make use of?
Life Insurance would be nothing without the Carriage Clock or free Parker Pen.