chrisinit
26th May 2009, 13:23
My idea is still in the development stage and it is something i have been thinking about for a while and i just need to get it down and get some thoughts on it.
Basically, its a shop based business where you as a customer get rewards for viewing adverts and spending time looking at adverts. This is very much like pay-per-click adverts on the net but you spend actual time in the day doing so.
You sign up and get a swipe card which on entry to the shop you swipe and this effectively clocks you in. Then once in the shop you can look around at all the adverts, i was thinking walls, ceilings, floors, leaflet stands and much as possible. Then once the customer thought they had enough time looking at adverts then they can exit by clocking off and the barrier allowing them through. This wouldn't allow them to be left clocked on.
At certain points in the time they collect they can get prizes or vouchers. I haven't decided on what these are when you get them, but its an incentive to get customers to look at adverts.
From a business point of view, you could sell the advertising space at a high price as you have people directly looking at the adverts, even if the customer isn't reading them they will take the information in anyway.
Your only overheads would one or two staff monitoring the store, the clocking equipment/database. The rent for the shop and a website where the people can claim there gifts. They could also donate there points to charity if they wanted.
Customers wouldn't spend hours in the shop as most people have other things to do, maybe have a limit on how long they could stay in the shop if they stayed too long.
Anyone have any ideas, or is this idea not feasible at all.
I have probably missed something out of my ramblings.
Basically, its a shop based business where you as a customer get rewards for viewing adverts and spending time looking at adverts. This is very much like pay-per-click adverts on the net but you spend actual time in the day doing so.
You sign up and get a swipe card which on entry to the shop you swipe and this effectively clocks you in. Then once in the shop you can look around at all the adverts, i was thinking walls, ceilings, floors, leaflet stands and much as possible. Then once the customer thought they had enough time looking at adverts then they can exit by clocking off and the barrier allowing them through. This wouldn't allow them to be left clocked on.
At certain points in the time they collect they can get prizes or vouchers. I haven't decided on what these are when you get them, but its an incentive to get customers to look at adverts.
From a business point of view, you could sell the advertising space at a high price as you have people directly looking at the adverts, even if the customer isn't reading them they will take the information in anyway.
Your only overheads would one or two staff monitoring the store, the clocking equipment/database. The rent for the shop and a website where the people can claim there gifts. They could also donate there points to charity if they wanted.
Customers wouldn't spend hours in the shop as most people have other things to do, maybe have a limit on how long they could stay in the shop if they stayed too long.
Anyone have any ideas, or is this idea not feasible at all.
I have probably missed something out of my ramblings.