mca1983
25th May 2009, 02:32
Thomas McAlinden
CAREER OBJECTIVE:
To join an organisation where I can use my marketing and analytic skills to increase sales and profits by working on key projects.
KEY STRENGTHS & SKILLS:
Communication: Presentation of ideas to various levels of audience using a comprehensive range of communications skills.
Marketing: Conceiving, planning and implementing marketing principles to improve business performance.
Project Management: Organised, target focused and receptive and adaptable to change
Leadership: Able to manage teams and ensuring all work is completed to fixed deadlines.
Teamwork: Able to relate to individuals and form relationships quickly whilst also able to work on own initiative.
I.T.: Competent user of Windows & Mac systems: Microsoft Word, Excel, and PowerPoint, Photoshop CS4, Aperture, iWork09 and various other bespoke software.
EDUCATION:
University of Strathclyde, Glasgow, Scotland
MSc in International Marketing with Overall Distinction Sep 2007- Sep 2008
Marketing Dissertation: A Cross-Cultural Evaluation of Attitudes Towards Aberrant Behaviour
Between UK & Chinese Consumers
*Awarded 2nd Best Overall Marketing Work Group Project
BA Hons. Business School (2:1) Sep 2002- June 2006
Marketing Dissertation: Shopping for an Identity A Disabled Perspective
*Additional Voluntary Electives: Business Law, Finance, and Entrepreneurship
* Scholarships Awarded by University of Strathclyde & The Robertson Trust
Main Skills Learned:
- A deeper and broader understanding of business and marketing in practice
- Data analysis, interpreting statistical information and experience with SNAP & SPSS
- Team working, communication and presentation skills developed during group projects
- Project Management and completing work to fixed deadlines
Lourdes Secondary High School 1995-2001 Highers (2000 2001): English (A); French (B); Accounting & Finance (B);
Modern Studies (B); Secretarial Studies (B); Maths (C)
MEMBERSHIP & PROFESSIONAL DEVELOPMENT:
Chartered CPD Programme, Chartered Institute of Marketing Sept 2008 Present
Professional Diploma in Marketing, Chartered Institute of Marketing Aug 2006 - Present
Certificate in Languages (French) & IT, IBM Greenock Aug 1999 March 2000
CAREER HISTORY:
Digital Marketing Assistant April 2008 Aug 2008
Nation1 Advertising Agency, Glasgow, Scotland
Increased brand awareness of Strathclyde University using web2.0 initiatives
Team leader ensuring work was completed to requirement and on time
Provided campaign review report and viable recommendations for improvement
International Marketing Consultant Oct 2007 April 2008
Sgurr Energy Ltd, Glasgow, Scotland
Project team leader supervising and managing 7 multi-cultured individuals
Conducted primary and secondary research of Eastern European wind energy
Worked closely with Marketing Manager providing weekly updates on progress
Conceived, planned and produced a detailed marketing plan recommending appropriate internationalisation strategies for business entry and growth in Poland
Student Brand Manager Sep 2007 Oct 2007
The Campus Group, London
Responsible for the launch and completion of marcomms strategy to increase brand awareness of Clydesdale Bank.
Successfully organised and coordinated campus events
Increased student current account uptake of 23%
Assistant Account Manager Jan 2007 Mar 2007
Lightbodies Celebration Cakes, Glasgow, Scotland
Assistant liaison for key client worth £18.1 million and participated in sales negotiations
Conducted market research to assist NPD and identified new business opportunities
Implemented a more efficient and reliable guide to conclude contract agreements
Compiled and analysed sales data and provided recommendations for business growth
Increased sales of Photocake by 11% via a successful marketing communication strategy
Worked with external agencies to produce campaign material to brief and within budget
Recruitment Coordinator Oct 2006 Jan 2007
BAA/Search Total Recruitment Solutions, Glasgow, Scotland
Provided administrative and data management support using Oracle system
Assisted in recruitment and evaluation of potential BAA employees
Waiter/Team Leader Sep 2000 July 2006
Pizza Hut UK Ltd, Glasgow, Scotland
Responsible for the management of 15 people from a staff pool of 80, involving employee evaluation, training and motivating.
ADDITIONAL INFORMATION & INTERESTS:
Gap Year (2001 2002): Lived and travelled in France for 6 months
Marketing Interests: Marketing Strategy; E-marketing; Fashion Marketing; Global Branding; Marketing Communications; International Business; Small Business Marketing, Internationalisation Strategies.
General Interests: Reading, Football, Experiencing new cultures, Travelling, Keeping Fit, Hillwalking.
CAREER OBJECTIVE:
To join an organisation where I can use my marketing and analytic skills to increase sales and profits by working on key projects.
KEY STRENGTHS & SKILLS:
Communication: Presentation of ideas to various levels of audience using a comprehensive range of communications skills.
Marketing: Conceiving, planning and implementing marketing principles to improve business performance.
Project Management: Organised, target focused and receptive and adaptable to change
Leadership: Able to manage teams and ensuring all work is completed to fixed deadlines.
Teamwork: Able to relate to individuals and form relationships quickly whilst also able to work on own initiative.
I.T.: Competent user of Windows & Mac systems: Microsoft Word, Excel, and PowerPoint, Photoshop CS4, Aperture, iWork09 and various other bespoke software.
EDUCATION:
University of Strathclyde, Glasgow, Scotland
MSc in International Marketing with Overall Distinction Sep 2007- Sep 2008
Marketing Dissertation: A Cross-Cultural Evaluation of Attitudes Towards Aberrant Behaviour
Between UK & Chinese Consumers
*Awarded 2nd Best Overall Marketing Work Group Project
BA Hons. Business School (2:1) Sep 2002- June 2006
Marketing Dissertation: Shopping for an Identity A Disabled Perspective
*Additional Voluntary Electives: Business Law, Finance, and Entrepreneurship
* Scholarships Awarded by University of Strathclyde & The Robertson Trust
Main Skills Learned:
- A deeper and broader understanding of business and marketing in practice
- Data analysis, interpreting statistical information and experience with SNAP & SPSS
- Team working, communication and presentation skills developed during group projects
- Project Management and completing work to fixed deadlines
Lourdes Secondary High School 1995-2001 Highers (2000 2001): English (A); French (B); Accounting & Finance (B);
Modern Studies (B); Secretarial Studies (B); Maths (C)
MEMBERSHIP & PROFESSIONAL DEVELOPMENT:
Chartered CPD Programme, Chartered Institute of Marketing Sept 2008 Present
Professional Diploma in Marketing, Chartered Institute of Marketing Aug 2006 - Present
Certificate in Languages (French) & IT, IBM Greenock Aug 1999 March 2000
CAREER HISTORY:
Digital Marketing Assistant April 2008 Aug 2008
Nation1 Advertising Agency, Glasgow, Scotland
Increased brand awareness of Strathclyde University using web2.0 initiatives
Team leader ensuring work was completed to requirement and on time
Provided campaign review report and viable recommendations for improvement
International Marketing Consultant Oct 2007 April 2008
Sgurr Energy Ltd, Glasgow, Scotland
Project team leader supervising and managing 7 multi-cultured individuals
Conducted primary and secondary research of Eastern European wind energy
Worked closely with Marketing Manager providing weekly updates on progress
Conceived, planned and produced a detailed marketing plan recommending appropriate internationalisation strategies for business entry and growth in Poland
Student Brand Manager Sep 2007 Oct 2007
The Campus Group, London
Responsible for the launch and completion of marcomms strategy to increase brand awareness of Clydesdale Bank.
Successfully organised and coordinated campus events
Increased student current account uptake of 23%
Assistant Account Manager Jan 2007 Mar 2007
Lightbodies Celebration Cakes, Glasgow, Scotland
Assistant liaison for key client worth £18.1 million and participated in sales negotiations
Conducted market research to assist NPD and identified new business opportunities
Implemented a more efficient and reliable guide to conclude contract agreements
Compiled and analysed sales data and provided recommendations for business growth
Increased sales of Photocake by 11% via a successful marketing communication strategy
Worked with external agencies to produce campaign material to brief and within budget
Recruitment Coordinator Oct 2006 Jan 2007
BAA/Search Total Recruitment Solutions, Glasgow, Scotland
Provided administrative and data management support using Oracle system
Assisted in recruitment and evaluation of potential BAA employees
Waiter/Team Leader Sep 2000 July 2006
Pizza Hut UK Ltd, Glasgow, Scotland
Responsible for the management of 15 people from a staff pool of 80, involving employee evaluation, training and motivating.
ADDITIONAL INFORMATION & INTERESTS:
Gap Year (2001 2002): Lived and travelled in France for 6 months
Marketing Interests: Marketing Strategy; E-marketing; Fashion Marketing; Global Branding; Marketing Communications; International Business; Small Business Marketing, Internationalisation Strategies.
General Interests: Reading, Football, Experiencing new cultures, Travelling, Keeping Fit, Hillwalking.