Unusual Marketing

[BKE Business Services Ltd]

When I was younger I remember watching a bbc programme about marketing using extras.

They are paid to talk loudly about your services or products in public places eg on buses or the tube. It all sounds a bit subliminal to me but has anyone ever heard of this kind of marketing and who would provide it?

[ebonybailey]

Id also be interested to know. Part time actors would be a start.

[10 Yetis]

It kind of falls under the area of gorilla marketing.. along with things such as 'flash marketing'.

I have heard brands like Apple (Ipod) used this form of marketing on the tube in London and in America. To be honest I am not sure that ROI rates have ever been fully disclosed in order for anyone to say what form of return you could expect.

I personally think it is only really adaptable to lifestyle type products?

Flash marketing is similar in that a group of people are hired to casually all congregate in what appears to be an impromptu thing with placards and alike about a product or service and then as quickly as they have arrived, disappear. All very surreal.

It got quite a bit of attention recently as the makers of Shrek (or may have been another film?) hired a PR agency to do something similar at Wimbledon. They hired a load of people (and got them tickets) and got them to all wear the same thing and carry some sort of inflatable that represented the film as they knew it would be such a high impact visual thing that it would get on TV.

Very funny.

[DuaneJackson]

I read a really good book (fiction) about this a while ago, can't remember what is was called - it was by either Neal Stephenson or William Gibson I think.
It had some interesting view points on the subject.

[Jayne]

Find out who is your local nosey parker and let them know how good you are (add a little gossip in with it) and you will not have to pay anyone. It works in are area, but we have a shop, so get to meet the gossips regular. Within a week everyone will know your business! The business term is WORD OF MOUTH, but it just means tell the gossips!

Best Wishes

Jayne