ad words

[mrplastic]

Good evening..

I guess I am the same as everyone else who as a website wants to be top of the search engines.

Can someone please advise me in a simplified format to get to the top of google is Adwords the way forward. I have read there info and seems quiet complicated.

Can anyone here give me advise on how it works and maybe peoples experiences with costs, successes and failures

I look forward to hearing from you soon..

[SolReka]

Hi Mrplastic

Adwords is an entity unto itself. I am currently compiling a targetted campaign for adwords, including tight keyword matching (ads to content), as well as creating flash ads, and most importantly landing pages.

However, all of this is on the backburner, for the simple reason that it is more important for me (and I guess everyone else who owns a website) to focus on the seo aspect of ones business first.

Focus on the organic clicks. A big myth with adwords is that people think, oh I'll pay £2 a day and get to the top of google - this is wrong.

Adwords, although a powerful marketing tool, can also be a very very expensive learning curve.

In closing, I suggest you focus on your SEO and SERP's before investing in adwords.

If you do decide to go with adwords - sort out your keywords. Make sure they match exactly what your campaign is geared towards, oh and set yourself a £5 to £50 a day adwords budget, perhaps more.

Hope this helps.

Regards
SolReka

[4little1s]

I guess the simplified version to get to the top in Adwords would be to simply bid the most amount of money........but longer term thats going to be very expensive. We have been using Adwords and experimenting / analysing the info in Analystics etc etc for about a year now and kind of got my head around it.

[driansmith]

I agree with SolReka, but I would add that a simple Adwords campaign can be very helpful in generating highly targeted and pertinent sales enquiries for a small budget. It also gives a lot of valuable user information that can be added to your web page optimization actions.

I personally recommend my clients to go with a small campaign - especially if there is likely to be a time lag before the seo bears fruit.

[fburno]

As was mentioned earlier AdWords has an expensive learning curve. You need to know your conversion rates. You might also want to consider an e-mail marketing campaign in conjunction with your AdWords. Again, as was mentioned, organic visitors are always better. However, if you can track the ROI of your AdWords you can put together a profitable campaign.

Start small and work from there.

[NouveauContour]

Having just read all the above posts could I point out that if someone doesn't understand serps, landing pages etc then your answers won't mean much to them!

I'm learning myself and as you guys seem to know so much about this subject would really appreciate you considering layman's terms or perhaps a jargon buster of some kind?

Thanks for all the info so far :D

[Tom McClelland]

Adwords can get you to the top of the google search page (ie the adverts that appear above the organic searches) and you don't have to bid more than everyone else to get there, if your advert is highly persuasive (ie a compelling message that is very relevant to the search terms) and a lot of people click on it. What Google are interested in is their total income. They'd rather show a 50p ad placement at the top of the list that gets clicked on 100x a day as opposed to a £5 ad placement that has unpersuasive text and only gets clicked on 5x a day.

So the cost per click may not be high, but the total cost of a successful campaign will be high. As long as you're good at converting visitors into business that shouldn't be a problem.

[fburno]

AdWords is an ongoing process. You should always run 2 ads against each other and keep the best one. It's like "winner stays on" in pool.