Typical click-thru rates on PPC?

[Richard Conyard]

I'm guessing this is highly changable, but if there is such a thing what is the typical click-thru rate, 10%, 1%, 0.1%?

[MinuWeb]

it depends on the type of advertisment, the best I have at the moment is 3.2% average for alst 3 months, I am pretty happy with that.

[Rob Holmes]

I'm guessing this is highly changable, but if there is such a thing what is the typical click-thru rate, 10%, 1%, 0.1%?

Maybe have a word with TopClick (search the members lists) he's usually totally clued up on this sort of thing.

Rob

[Jon eyeconomy.co.uk]

Pay Per Click -

Two types

Search Engine PPC like Google, Overture, Miva and Mirago - depends on type of keywords/phrases chosen, how broad these are, bid amount and frequency of search.

Display PPC - ad formats - again depends on type of format, style of site, placement on site, time of day etc.

To be honest if one is paying on a Per Click basis then teh click through rate is immaterial as you pay only when someone clicks. More important is the conversion factor of what they are clicking through to do.

Banner CTR's can be 0.1% and upto 0.5% depending on above. But tehn again you can have expandable/dynamic/rich media ones that do a little better but cost so much more and have trouble being served.

Horses for courses. Email CTR is approx 5% which sounds great but then it can cost a heck of a lot more, to the point of working out the actual PPC would be cheaper using a small button on some site.

Think about the message, the hook, the brand perception and cost per conversion at the end point. Make sure you have ad tracking, not just site tracking software that can distinguish a visitor via an ad or even a vistor that has been displayed an ad even if they didn't come directly from one.

There is a lot of latent (or as I like to call them 'lean back') users via display ads. Search ads on the otherhand are more immediate players as the users there are more 'lean forward' users.

Cost per conversion is critical, not CTR.