The big gap

[Adam Moore]

As I see it there's a gap between what digital media professionals want or need to do and businesses understanding of what they're trying to achieve.

I've started a blog which I hope will grow into a community of digital media professionals providing insights for businesses.

I'm looking for digital media professionals to write guest posts for the blog and share some of their knowledge.

The link for selfwinding.net is in my signature - take a look and tell me if you want to help.

[fisicx]

What is a 'digital media professional'?

[Adam Moore]

What is a 'digital media professional'?

Well, if you design websites for businesses and get paid for doing then you are.

Essentially anyone in an onlilne (including email, mobile, .tv, marketing, technical etc.) related industry would be a digital media professional.

[fisicx]

If this is the case then I don't agree that there is a gap at all. Those who are successful in their will be taking into account the needs to the business.

However I don't agree with your classification since digital media covers a lot more than just the online community. I rather think that most TV and Radio professionals could consider themselves involved with digital media as could those working in CGI or DVD production.

[Adam Moore]

If this is the case then I don't agree that there is a gap at all. Those who are successful in their will be taking into account the needs to the business.

However I don't agree with your classification since digital media covers a lot more than just the online community. I rather think that most TV and Radio professionals could consider themselves involved with digital media as could those working in CGI or DVD production.

I agree that the term digital media is perhaps a loose one. All of these things can be joined up in lots of different ways and in fact if you work on (for example) a website you should probably have fingers in lots of different pies even if those pies are not your core speciality.

I have to disagree about the gap I'm afraid. Everyday I see examples of businesses doing things online that they really could be doing better and I bet that some of them are working in isolation and some have commisioned 'experts'. I agree that these 'experts' should recognise where things could be better and take into account the needs of the business and the user. I see businesses whose core trade is not online in any way who are confused about where they should be involved, when they should hire specialist resource, how they involve their users etc.

With designers for example - the web (again, for example) is full of fantastic funky designs that are real works of art but are not accessible or particularly usable.

What I'm trying to do with selfwinding.net is share a bit of knowledge with businesses so that they have an idea of what is possible, what is best practice, how they can interact with their customers, how they can join things up, when they're going to need specialist help and just because they can do it themselves it doesn't mean they should.

I have no idea at the moment where selfwinding.net will go but the aim is to share and learn.

Maybe you'd like to write a guest post about design best practice or how to hire a designer? ;)