View Full Version : Tracking Adwords Success
KreativeJuice
16th April 2009, 09:03
Moving on a little from knowing nothing to knowing very little.
Obviously I can tell how many clicks we would get through a campaign but how can I know which of these turn into sales? - seems an obvious necessity to check if its worthwhile running the campaign or not.
And what is to stop multiple clicks from the same user racking up my click fees? is it checked with cookies or something?
Kind regards
Karen
OldWelshGuy
16th April 2009, 09:57
You need to be using goal and conversion tracking from within analytics or any other system you are using.
If you are spending a fair bit, then use third party anti fraud software. it is built into many tracking sctripts. There is one company I used to recommend, but they took it upon themselves to start doing SEo (VERY BADLY) and tele-canvassing their client base EVEN the clients I had referred to them. I called the MD up to complain about this and his reply was 'this is business son, live with it'. I was recommending around 20 new clients per year (a value of around £8k to them) for no referral fee, I have not recommended them since.
"This is business son" THIS is why companies have board meetings, or sales managers come onto forums and post 'sales have dropped off dramatically of late' without knowing why! ;)
stuartm
16th April 2009, 10:24
Set up conversion tracking on google analytics - you basically put extra bits of script on your goal pages - such as sales confirmation page - and google telly you what keywords they used to get there. I believe once you get a good conversion history it will try and optimise your keyworsords/placements based on conversions.
Clever stuff!
KreativeJuice
16th April 2009, 10:41
Right makes perfect sense.
Thanks guys....
KreativeJuice
17th April 2009, 08:53
Ok another question related to this,
How do I differentiate between successful adword buys and organic buys? Do I have 2 sets of code or something?
Kind regards
Karen
directmarketingadvice
17th April 2009, 20:11
Obviously I can tell how many clicks we would get through a campaign but how can I know which of these turn into sales? - seems an obvious necessity to check if its worthwhile running the campaign or not.
Assuming your conversions are online, you should be using adwords tracking.
(not the same as analytics)
That'll asign each conversion to a keyword and an ad.
(so, when you're split-testing ads, you'll know which ads are producing the most conversions)
Steve