Cautious Pondering

[SamTheVanMan]

Hi All,

New to the site as you can see..so Hello!! :p

The reason for my post is that I want to highlight an exclusive opportunity to as big an audience in the UK as possible but have no idea how to so am crying out for help. (I'm 25 and very novice!)

I run a rapidly growing van and man business in Central London and want to offer an exclusive sponsorship. I'm offering van signage on both sides, logo on invoices, job sheets and email signatures as well as an online Microsite (Internal website) highlighting the sponsors website and products. I'm looking at £9,500 for 15 months inc vat.

I know this is a fantastic opportunity and extremely good price for any business to have a massive presence in central London. The van currently does over 18-20k miles a year, all over the country but predominantly Central London. Our testimonials speak for the service itself so the brand will also be bouyed by that positivity.

All subsequent vans within the sponsorship period would also be included within the sponsorship package. I plan on getting 5 by the end of this calender year as am already struggling to match the demand for our services.

I eagerly look forward to hearing your thoughts, ideas and concepts and greatly appreciate all input.

Kind Regards,

Sam

[lm11]

Hi Sam,

We provide advertising space on cars throughout the UK on behalf of our clients. Your valuation is vastly overpriced Im afraid even though the vehicle will recieve thousands of views per Month with a strong advert design. Why not register your vehicle on our drivers site www.money4space.com (http://www.money4space.com) and you may be chosen to carry an advertisement for one of our clients providing you meet our criteria.

Kind Regards

Luke

[SamTheVanMan]

Hi Luke,

Thanks for the reply, much apopreciated.

If I am so vastly over priced for a Central London complete sponsorship for 15 months including all of the over parts of the package, where should I be pricing it?

I see £634 a month as quite a bargain personally for any brand having worked in online advertising for the last 5 years, but love constructive criticism and other points of view.

Warm Regards,

Sam

[lm11]

Hi Sam,

Well to put it into perspective we can design the ad, print it, fit it, monitor it throughout the campaign period and remove the graphics at the end of the term from
45 Pounds per Month per car. This will generate between 30,000 and 70,000 views per day based on 90% of the duration spent in city or urban areas. Vehicle advertising is a great way to promote any brand so the idea is sound and I think you definately should consider registering on our site.

Hope that helps

Regards

Luke

[SamTheVanMan]

Hi Liam,

We're looking at a large van (5-7 at least by the end of this year) as opposed to car and not just the vinyl, but a full package sponsorship as I mentioned, microsite, invoices, receipts etc all logo'd and accountable through click tracking and route downloads.

I know that we're extremely competitively priced for what we're offering within central London, however I appreciate your thoughts and insight.

The point of this thread though however was to ask the wonderful audience to help me generate ideas and concepts towards helping me build mass reach with this message and also any further ideas people would like to offer up as this is a brand sponsorship and not offline advertising par se.

I am also not familiar with press releasing and other business building opportunities I know exist out there so was looking at thoughts around that too.