Telemarketeers - how many calls on average each day

[Faith28]

Just a general question, I appreciate there is no accurate answer and each day is different. But for my own goals, I am working on getting advertising for a magazine and wondered how many calls I should set aside as a goal for each day.

So if had a 100 page magazine and want to fill 40 - 50 full pages of adverts and job opportunities. How many calls would I need to allow for each day.

I want to create a manual so that I can also pass on this to other employees once I am confident that all the ingredients are in place.

Thanks

[ebonybailey]

Eiman

All depends on how many sales you get a day to work out how many calls a week/month you would need to do.
On average a good telemarketer will make approx 100 calls (B2B) and speak with 20 to 30 decision makers a day ( depending on level of decision maker ). If you close 2 a day based on those figures and you need to close 10 sales it would take you 5 days.

Hope it helps

Michael

[Faith28]

wow, you guys work hard.

100 calls a day is a good round figure to test with and see how it goes.

My guess is that I should have the list of contacts ready beforehand. Lots of planning to get through.

I managed one email today! With 2 kids I think I will have to find a full time baby sitter - my life story!

[telemax]

Lots depends on your data, but I'd say 100 a day could be good,

Regards

Jonathan

[ginantonic]

I made 28 calls this morning in about 1 1/2 hours and got 3 sales and 9 names to send info to. That's about average for me, and included 1 trip to the loo, 2 cigarettes, and 2 cups of tea. Hope this helps....!

[Faith28]

All that in 90 mins..I get excited after one call and decide to celebrate!

[stephendoyle]

depends on the sales person.

100 a day if they are number crunching and doing the work minmum i target my staff.

also there are sales staff who will the the numbers game and there are others who do half the calls however handle objections professionally and keep the prospect on the call.

the product or service and the value can have an effect ie. a high value product would normally take more time and professionalism to sell or gain interest.

the bottom line is results and make sure that they are not taking wasting your time and costs.

regards
stephen doyle

[ebonybailey]

Stephens right. its all about what you are after, whether there its a technicalcall or whether its selling paper. But you should work out your average calls and average sales, otherwise how do you know if its working or not.

[Hattey]

Hi Faith28

I try and make at least 20 calls per hour, however, this can vary depending on industry and product. Working at clients premises can slow me down on the first day due to new systems but that is the goal I set myself.

Data cleansing can be more, depending on the receptionist. Delegate attendance or any surveys can be less due to having to discuss more with the prospect over the telephone.

Hope this helps and good luck with your project.

Regards
Hattie

[GreatSEO]

Depends very much on a number of things.

Demographics
Quality of Data
Product/service that you are looking to promote
The Person you need to speak to and how busy they are.
Whether you need to find a need before promoting your solution
Whether you are using closed/open questions etc

I would say that it is best to plan your call first. Do a little research on the prospect before you call so that you can talk about their business comfortably and show an interest in the prospect. If you just ring up and bounce straight into a spill and than start asking for credit card details you will find yourself making 200 calls to get success.

Telemarketing works when you put yourself right at the heart of your typical client and talk to them like a human (conversation down the pub type thing) relax and the world is your oyster.

I hope this helps and if you would like to have a little chat before you go forward with it give me a bell and I am sure as a seasoned professional I will be able to give you some really helpfull pointers (all free of course).

Hope this all makes sense and good luck with your venture.

Regards

Dave

[maxine]

I'd agree that between 100-140 calls a day is about average (20 per hour). This can range from say 170 calls a day for some industries to approx 70 a day for others. I do think that the more specialist the product or industry is, or the more senior the decision maker is, the more it is about slowing down, doing a bit more research, having more of a conversations and listening than it is about bashing out calls as "numbers-game".

I also think it depends on how you want to use the data too. If there is a lot of data for the market you are targetting you can afford to get through it fairly quickly. However if it is fairly small then you might want to prepare more to make the most of each opportunity.

Keeping a track of what you do will give you an idea of conversion rate and then you can speed up or slow down before you find the optimum level for your product/industry and customers. Better to get quality right and then speed up in my opinion rather than go for quantity first and then try to improve quality

[ebonybailey]

its also important to say that if you are averaging 100 calls but after a time you are only making 70/80 that is a good sign, it means you are having more conversations with decision makers.

[georgina.suntel]

on an average yes 100 and data cleansing 150 easy...Its very tiring but now a days unfortunately you have to make this many calls a day to get some good results, it also depends on the data and if your working off of a CRM then its slows the whole process up so you will probably only end up doing 80 or so a day.
Good luck :)

[KM Trainer]

100 dial outs a day is a good goal as an average. You'll soon see if you are achieving above or below this. Most important thing though is quality of conversations so for e.g if you find that you only make 80 calls but you have longer, qualified conversations and you hit your daily target then great! We find that when working on briefs that are more complex, or technical conversations are more in depth and so they'll be less dial outs. Good luck with it!

[SJRS]

Im with Dave on this:

Ive worked for some large media groups and have always been amazed when some people who spent 2 1/2 hours on the phone , with 100 calls and no sales got more praise than the person who was on the phone for 1 hour and did 1k. And that why Im now working very succesfully for myself!

In this day and age - reseach is the key. I once heard a call from someone who was trying to sell web-space to someone who had a web-site (only) and the ts had not even looked at the guys web-site. You have one chance to make an impression, so encourage research not number crunching.

[KM Trainer]

Yep agree research is key both before and during any telemarketing campaign. Although the amount of research required and length of conversations will depend on the offering.
As we manage different client campaigns the number of dial outs for us varies depending on the complexity of the brief and length of conversations. The main thing is quality results over quantity otherwise we wouldnt have any clients! However this orginal post was about starting out and 100 dial outs a day is not a rule! but a reasonable goal to start with and helps maintain momentum. As soon as he starts getting results he'll soon know what his average output should be and what pace works for him.

[kate1]

Yes I agree around 100 a day, depending on what the brief is.