PDA

View Full Version : Announcing Onefeed Comparison Shopping Marketing Tools


Brookester
13th March 2009, 20:45
Onefeed is a new comparison shopping feed management suite that gives merchants the power to make meaningful differences to their comparison shipping activity. With more and more shoppers visit comparison sites trying to find the best deals, now is the best time to take advantage of this established market. In recent weeks a lot of the sites have made some major readjustments to their rate cards that are now making them more realistic and affordable.

As the name suggests, all you need to create is a single product feed of your inventory. By using the Onefeed system you can advertise on all the 20+ UK comparison engines with ease. No longer will you need to worry about updating each feed every day and removing products manually. Here’s a brief overview of what the system can do for you.

1. Bespoke feed creation – we can build you a feed to any specification. With our data manipulation tools you can build a highly optimised feed in minutes.
2. Shopping site specific category mapping. We have already mapped our categories to the shopping engines. All you need to do is map your categories to ours and it’s done. No more having to add category numbers for Shopzilla and Nextag or the annoyances that come with the Kelkoo taxonomy.
3. Track every product down to the SKU level. We track all the clicks, giving you exact CPCs for each click. This gives you the most accurate click costs, better than Analytics or even Coremetrics. If you are bidding on Shopzilla then we can tell you what the minimum level is and the costs for your clicks.
4. Feed scheduling. You set the time you need the feed to built for and we do the rest. No chance of ever missing a feed deadline.
5. ROI reporting suite. You can change your bids at a category or product level as well as view all the stats and costs for each of your campaigns. The reporting suite gives you a plethora of reporting tools so you can see exactly what’s going on to make the right informed decisions
6. Set cost and ROI rules. You can set a rule for a product to automatically be removed from your feeds once it exceeds your targets. This makes running your feeds easy and stops you spending too much on bad performers

This is just the tip of the iceberg. To find out more please visit our site below

We are doing some crazy introductory offers for our launch so please get in touch.

We already have some major brands already signed up to the service which is sure to become very popular.
www.onefeed.co.uk