Help in generating more traffic

[POSH Accessories]

Hi

We re-launched our site in September 2009 and despite trying hard to enhance our google ranking for certain keywords - quite successfully in some instances, traffic is still very poor. The average is 100 visitors per day with on average 1-2 sales per day in the region of £30. I would be grateful for any responses however critical they may be!

Angie

[philipjohn]

Hi Angie,

In as constructive a way as I can muster, there's a lot 'wrong' with your site that may be holding you back. In terms of usability, accessibility and search engine 'friendlyness'.

You also have some conversion effectiveness issues which will be severely affecting the number of visitors who actually go on to purchase.

What you could do with is a complete overhaul of the site. You need to look at every little detail and get it right.

I hate to be so negative but they say honesty is the best policy!

Phil

[MayflyInternetMarketing]

Hi Angie,

I would have to agree with Philip in that there are many things wrong with the site from a Search Engine point of view.

In my opinion, the site actually doesn't look that bad, but you need to look at some of the basics if you want to improve your rankings. For a start, I would look at your page titles, they are a little too long and stuffed with key words, the same applies for the page descriptions (meta data).

I am sure others on here will point out other areas for you to consider, I have given you a couple for starters.

I hope these help?

[Mister B]

Well, leaving the techy feedback to the professionals, what put me off straight away was the need to register before purchasing. Big no no to me and many others.

Have you looked at your stats to see where the visitors are going onve on the site?

Mister B

[fisicx]

Got to agree with all the above. The site has got a good number of issues that prevent you from ranking well, enticing visitors and completing a sale. The login to make a purchase is just another choke point you need to fix.

As to making only 1-2 sales per day then that should be raising all sorts of alarm bells. Analyse why people don't buy and fix the problem. If you can increase your conversions to 5% then your in come increase to £150/day. And because the site will be much more usable, people will come back and buy more stuff.

Here's a simple example of where it's all gone wrong: http://www.poshaccessories.co.uk/blue-button-clutch---deborah-gray-394-p.asp:


The page title doesn't even mention the product.
The description doesn't tell me how big it is or what internal pockets there are.
There are no views of the interior.
There is no direct link to other clutch bags (I can't even find this category).
There are no links to similar or assciated products.
The animations are distractions and the girl with her sunglasses generates a long empty page.
The shopping basket it hidden right up the top and there is no search facility.

And get rid of those stupid banners ads, they make you look cheap (not posh).

The product range is really good, I'd buy stuff but the content and navigation is just so unfriendly.

A few ideas for you.

[Corin Adlard]

<<Have you looked at your stats to see where the visitors are going onve on the site?>>

There are a few online tools out there that can really help you monitor where and when visitors to your site are abandoning the purchase.

A couple of good ones are Google Analytics and the SeeWhy Abandonment Tracker.

You'll be glad to learn that these are both FREE and very straightforward to get going with.

Hope this helps.

[Multivariate]

You say you have had some success with google ranking for certain keywords - but do these keywords generate any significant traffic?

Check your site stats but also check out some free tools to find out:

Wordtracker freekeywords.wordtracker.com/
Google Keyword Suggestion adwords.google.com/select/KeywordToolExternal

Good luck

[POSH Accessories]

Hi

Many thanks to everyone who has posted a response. We are going through all the points and hopefully will have a more productive site at the end.

Angie

[quikshop]

Hi Angie,

I'd also look at including a 3rd checkout option such as 'Guest Checkout'. At the moment your visitors are forced into signing up for an account before they can proceed with their purchase.

Although it works for some businesses, Amazon being the most obvious, it is more likely to put visitors off buying at all.

I personally would not buy from a website that insists on an account being created first, but at the same time I would have no problem with an account being created for me using the checkout details - the difference is the latter method puts no barriers in my way to purchasing.