View Full Version : How to communicate that...
ryancook88
10th March 2009, 10:24
you are a leader?
Not a leader in anything in particular, but just a leader in general. As in a brand leader of a certain market, but not necessarily in terms of market share.
directmarketingadvice
10th March 2009, 11:16
you are a leader?
Not a leader in anything in particular, but just a leader in general. As in a brand leader of a certain market, but not necessarily in terms of market share.
You back it up with evidence.
Steve
doritos
10th March 2009, 13:26
yes i agree evidence and as much as possible show them what you've got. be confident.
PayAsYouGoPR_J2
10th March 2009, 16:45
In my opinion, it's important to establish yourself (or the owner of the business) as the opinion leader in your industry. Get yourself quoted, hand out free information, build a strong online presence. Sometimes you have to make 'the person behind the brand' a leader, and then in turn, push for awareness of the brand itself through copywriting, design and establishing clear, specific brand guidelines.
aaacbc
11th March 2009, 04:17
You back it up with evidence.
Steve
You are RIGHT Steve
Pete Crane
11th March 2009, 21:36
You can also be a leader via a completely emotive and intangible perception of your brand. In fact quite a number of brands are considered to be 'leaders' precisely on this point, so showing evidence is not the definitive answer. As PayAsYouGoPR_J2 mentioned, strength of presence is a big factor. Getting to be a brand leader is a bit like standing in the middle of the M25 and wondering which junction to join though; none of them are necessarily the wrong one, but some are more attractive than others.