Direct Mail

[collings]

Hello,

I have recently signed up to include a coupon for my website in a voucher booklet to be sent out to 1 million homes in May.

I've tried finding out what stats are for responses for this type of direct mail but have been unsuccsessful.

I believe I am the only one selling what I see being included in the booklet so this may help.

Anyone have any ideas on how well these things tend to work?

Thanks

[Maslins]

Might be a bit late if the voucher book has already been done, but does the voucher not have a code? ie the user must enter code "voucherbooklet" for their 10% discount or whatever.

Make sure you don't use the same code if you're running different promotions (or the same promotion in different places) at the same time, then you'll know.

[collings]

Hello,

Voucher booklet not yet printed. It will have a 10% coupon inside to use on my website.

I have given them a different code to use.

Chris