Newsletter vs eBook

[Essence]

Hi all,

Can I please ask your advice?

I have several articles and case studies that I would like to make available to viewers of my website and existing clients. However, I can't decide whether to start up a newsletter, or publish and sell a mini-eBook. Or both?

If you were shopping around for info in your field, what would you prefer to look at? Which do you think would be more popular? I can't decide!

Any comments appreciated! Thanks in advance...

Essence.

[Rob Holmes]

Hi Essence,

Why not get your people to sign up for your newsletter and offer them the ebook as the incentive to do so :)

Only deliver the ebook once they have confirmed their email address!

Rob

[Essence]

Hi Rob,

That sounds like a great idea. It hadn't even occurred to me to do it that way. Thank you so much for your advice, much appreciated.

Regards...

Essence